The particular social groups/ people that my website targets is mainly young girls to horse owners and riders, this is because we believe that most of our donations will be from these type of groups/people. The layout of the website is design to be very user friendly so therefore easy to us by old and young.
The layout of my website (www.helpourhooves.com) is to represent other charities who are trying to put a stop to horse abuse and cruelty. Our website helps horse owners by giving information about how to care for horses in the proper and humane way. It also gives links to other horse charities and foundations with different information by using hyperlinks.
The layout out of the pages on our website i think are aesthetically pleasing this is because it will attract more viewers resulting in more donations. This is a point which my partner and took a long time to agree on to get it to a way we both agreed on. We had trouble deciding on what font style our titles should be written in and what colour it should be in so it didn't contrast with the backgrounds.
The photographs my partner and i have used have been taken and chosen by us, this is because we wanted to use photos which will intise the viewer do donate. The some of the photos are cute in the way that it shows horse in the correct and wrong environment.
The language used is in a style where any reader will understand it and get what the charity wants to do and is doing. It does not use any long winded ways in putting the point across it is very simple.