Q4. Who would the audience be for your media product?

The audience for our website will be horse riders, young girls and horse buyers, this is because our website gives information of how to groom and care for horses. I choose young girls as they are more likely to want to make a donation to the charity and horse riders as they have a influence on the popularity of the website which will bring in more donations.

It could be thought of as stereotyping young girls as those who would be most interested in horses but after visiting the stables to get the photographs it was clear to see that 9/10 of the children taking riding lessons were young girls between the ages of 6 and 12. This age of children may not have money to give to the charity themselves but they will have 'pester power' so if we can catch their attention with the right promotion then they will get their parents involved. The parents are likely to have disposable income because they can afford to pay for riding lessons.