Tuesday, 20 October 2009

Research for campaign site conventions

Through the research into websites, especially charity websites i have noticed that they all follow the same conventions such as their layout and how they are used. This will give make a template on my own website and how i will set up my own website. The conventions on these websites include such things as;

Logo- on all the websites the logo is situated in the top left hand corner of the page, this is a eye-catching part of the page which makes the audience drawn to it. This means it stays in the audience memory and he/she will therefore be able to associate the logo with the cause of the charity. These logos differ from being pictures, letters and words.

Slogan- not many of the websites have a slogan next to their logos. Slogans are used in the website to help the audience remember what the website aims are and helps the audience to remember the website.

Navigation toolbar- This is usually situated along the left hand side under the logo, of all the pages on the website. This is the best place to put the navigation toolbar and it makes looking around the site easy.

Images- the images used in the charities websites all are relevant to what the website and charity is about and their cause. Websites such as the RSPCA show pictures of all healthy looking animals with their stories of the ordeals that they had been through with previous careers.

Colour Schemes- the colours used on all the websites have the same colours as the logos. This is so the audience will remember the website. Usually the donate link is in a standing out colour like yellow to draw the attention of the audience.

Language- the language used in many of the websites similar to mine is descriptive and to the point. It will tell the audience what the charity has done and what it plans to do in the future. The way the websites is worded is informative and persuasive to make the audience feel like they need to donate money to the charity.

Sunday, 11 October 2009

Brief for our website

For my main website my partner and i want to do a website which is about a world wide animal charity, similar to the charity RSPCA. We want to do it on a animal based charity as we both have a number of pets of our own and are extremely interested in animals all across the world.

Our target audience for the website is mainly young children as they are at an age where they care about animals and still believe that they can make a difference. The colours used in our website will be bright as it will attract many of our target audience and the pictures will be nice to look at but with a deeper more hard hitting meaning to them, this will hopefully persuade the viewers of the website to make a contribution to our charity. RSPCA: They work by making every thing on their website simple and easy to understand what the charity is and how they help.

The appearance of our site will catch the our target audience's eye straight away with the use of bright colours, pictures and sound. It will be very a very interactive website with the user having to click on pictures, captions and tabs to find out more information about the charity.